Why India’s Mobile Urban Workforce Started Renting Sofas: The Behavioural Shift Behind Furniture And Appliance Subscription Services
There is a generational habit change hiding inside India’s rental furniture market, and it has very little to do with technology. It has to do with how long people expect to stay in one place. That shift is the backdrop to the interest around the Rentomojo IPO, and NE Now readers who have watched young









